And so…continuing with NAMM stories, there is one more very interesting point I forgot to mention about last week’s guitar—the Pro Am finished in Black & White Bowling Ball. It is a little embarrassing but needs to be mentioned and we are all friends here, so:
I know you have heard it said that another added advantage of Anderson ownership is that those of the female persuasion are much more noticeably drawn to Anderson guitars, and those who play them, than any other brand of guitar. Maybe you thought this only folklore but according to independent research, it is not. In rumored fact, tests indicate that it is 77% more likely you will meet the person of your dreams while holding an Anderson. And if you are a female Anderson Player, you will actually need to get a sign-up sheet started as males will be drawn to you 362% more than any other guitar you could play.
Impressive stats, we know.
Need more proof? A field test perhaps?
…Back to this year’s NAMM floor:
Across from the Anderson booth was another manufacturer’s booth. Attending it on the first day was a young woman, I’d say in her early 20s perhaps…cute…dark hair, you get the picture. Anyway, once she caught sight of the Pro Am—which was about two minutes after the show opened—she sprinted across the aisle to ask about it. She wanted to know what model it was and all about the special paint job. She was clearly in love. This was proved time and again throughout the busy day by the fact that she paid our booth and that Pro Am no less than 24 visits. That averages out to about 1 visit every 20 minutes—all day long. Needless to say, this Anderson is now on her “wish-list,” and she doesn’t even play guitar. Now just imagine if you had been gigging with that—or any other Anderson for that matter. You can clearly see the benefits here.
All right, enough of that. Moving right along to this week’s Burnished Orange, Hollow Cobra S:
There are always show-stopping Andersons at NAMM—those guitars with such mass appeal that they bring everyone who enters our booth to a dead stop. They stare in adoration, point and vocalize a phrase supporting an attitude of utter amazement and appeal.
This Hollow Cobra S was one such guitar as its Burnished Orange enhanced Quilted Maple Top grabbed onlookers from afar, pulled them in and would not let them go. No one seemed to mind however—an enjoyable time for all.
It was all because of Frank really—the Anderson Player who ordered this guitar for himself with the assistance of Wildwood Music—Colorado’s superlative guitar store. Talk about helpful, these guys are it.
Frank did some interesting things to make his new Hollow Cobra S individual and tailored just for his personal playing needs. More often seen with a twin humbucker layout, Frank boldly solicited the services of two M-Series pickups to power his amazing guitar—an M1 for the neck and an M2 to stand guard at the bridge.
Small only in physical stature, M-Series pickups have a look somewhat reminiscent of a mini-humbucker, but that is really where the similarity ends, as Ms provide Frank beefy and big, hum-free single coil sounds.
Always on the cutting edge, Frank also incorporated the latest in Anderson tone management with the inclusion of a Kickback Switch. Included in 5-Way function when controlling two pickups, Kickback takes the Ms’ three naturally occurring big single coil sounds and kicks them back in output and midrange. The benefit is three more tonal selections that are much more akin to vintage output single coil sound than the usual splitting (shutting off one half) of a double coil pickup. The results are spectacular for those who want it all—gargantuan and vintage output “single sounds” all on one guitar.
Franks must have learned at an early age that saying thank you is one of the keys to unlocking good and letting it flow. Here is what he had to say about his guitar in a note to us:
Roy, Roy, Roy,
I just got my Hollow Cobra S in Burnished Orange—what can I say but THANK YOU! It is amazing; you guys really hit this one out of the ballpark. It's a unique and great guitar. The neck—the tone—thank you. I've never seen a top like this—thank you. Did I say thank you? Please pass my gratitude along to Tom and the team.
Talk to you soon,
• MODEL: – Hollow Cobra S
• FINISH: – Burnished Orange with Binding
• BODY WOOD: – Quilt Maple Top with Mahogany Back
• BODY WOOD BACK COLOR: – same
• NECK WOOD: – Mahogany with African Rosewood Fingerboard
• HEADSTOCK COLOR: – Matching
• NECK BACK FINISH: – Satin
• NECK BACKSHAPE: – Happy Medium +.060
• NUT WIDTH: – 1 11/16-inch
• SCALE LENGTH: – 24 3/4-inch
• FRETS: – Heavy—Exclusive Anderson Stainless Steel
• BRIDGE: – Vintage Tremolo
• TUNING GEAR: – Split Shaft
• HARDWARE COLOR: – Chrome
• PICKGUARD: – N/A
• NECK PICKUP: – M1
• MIDDLE PICKUP: – N/A
• BRIDGE PICKUP: – M2
• SWITCHING: – 5-Way with Kickback—for 6 Sounds
• PICKUP COVERS: – N/A
• PICKUP RINGS: – N/A
• STRING GAUGE REQUESTED: – .010-.046 Elixir® with NANOWEB® Coating
• DESTINATION/LOCATION: – Wildwood Guitars/Louisville, Colorado