Ever watch television with the sound off while working on the mechanics of a new riff? This can be a very helpful technique for training muscle memory but it is time to turn the volume back up because there is a new commercial that you’re going to want to hear as well as see.
It is Starbucks’ first media venture and it features the band Survivor reviving their monster hit from the 80’s, “Eye of the Tiger.” The words have been skillfully altered to make the commercial very funny and more appropriate for the situation.
In our eyes the star of the commercial has to be Survivor’s illustrious guitar player, Frankie Sullivan. From the opening chord strike the song is immediately energized by one of his famous riffs.
The band miraculously appears after the first sip of a Starbucks DoubleShot and follows a guy named Glen throughout his morning ritual of going to work, while they sing of the wonderful things he can accomplish—assumedly because he drinks Starbucks. Frankie can be seen jamming the inspirational tune on his Tiger Eye (how appropriate can you possibly get) Hollow Cobra in the shower, through the streets of Los Angeles, at the bus stop, on the bus and in the elevator—proving once again the old adage: you can go anywhere with an Anderson on your shoulder. The 60-second spot culminates with a shift from serenading Glen as he exits the elevator to focusing their musical attentions on someone named Roy as the chant, “Roy, Roy, Roy, Roy….” Where in the world did they come up with that name? It has a rather familiar ring.
Okay, enough talk, grab the popcorn, have a seat and let’s watch it together. There are actually several versions. Currently, they are airing two variations of the 60-second spot. Each has a slightly different ending. See if you can spot them.
Video Editors Note: Be patient, sometimes it takes a little time to load the video players. It may work best to Right Click on the hyper-link and select "Open in New Window."
Version 2: is on the Starbucks' site. Once you arrive, click on Glen’s picture and choose your favorite method of viewing. Enjoy
Always thoughtfully proclaiming the highest regard for Tom’s guitars, Frankie’s choice was a Hollow Cobra. A T/A Standard neck backshape is what he prefers to wrap his hand around while traversing a sleek African Rosewood fingerboard and gliding along the surface of its highly polished Stainless Steel frets.
The P-Series pickups served him well for this project but as they entered the studio to begin work on the new upcoming Survivor album, he switched to a pair of M-Series for their hum-canceling characteristics and has fallen in love with the tone of this guitar all over again.
But that is a story for another week. Stay tuned!
For now, we have pictures taken during the filming of the production.
The band with Frankie’s Tiger Eye, Hollow Cobra.
Jimi Jamison getting grabby with the Cobra. Who could blame him?
Glen wanting to hold the Tiger Eye, Hollow Cobra for just a minute. Actors always want to play too.
Filming on the streets of Los Angeles.
• MODEL: – Hollow Cobra
• FINISH: – Tiger Eye with Binding
• BODY WOOD: – Flame Maple Top with Mahogany Back
• BODY WOOD BACK COLOR: – same
• NECK WOOD: – Mahogany with African Rosewood Fingerboard
• HEADSTOCK COLOR: – Matching
• NECK BACK FINISH: – Satin
• NECK BACKSHAPE: – T/A Standard for Cobra
• NUT WIDTH: – 1 11/16-inch
• SCALE LENGTH: – 24 3/4-inch
• FRETS: – Heavy—Exclusive Anderson Stainless Steel
• BRIDGE: – Fixed Bridge
• TUNING GEAR: – Split Shaft
• HARDWARE COLOR: – Chrome
• PICKGUARD: – N/A
• NECK PICKUP: – P1
• MIDDLE PICKUP: – N/A
• BRIDGE PICKUP: – P3
• SWITCHING: – 3-Way—Chrome Toggle
• PICKUP COVERS: – Cream
• PICKUP RINGS: – N/A
• STRING GAUGE REQUESTED: – .010-.046 Elixir Nanoweb
• DESTINATION/LOCATION: – Artist